The concept of a simulation culture, which has long been harnessed by the tech industry, is now rapidly making its way into the mainstream business landscape. Simulation culture is an integral part of how high-performing teams find success. It is a philosophy of work, built on the idea that playing out scenarios, institutionalizing preparation, and role-playing future moves drives better decisions, improved ways of working, more profitable projects, higher win rates, closer client relationships and bottom-line growth. 

Simulation culture has reached a critical point in its evolution because of the confluence of three factors. One is the explosive growth of artificial intelligence combined with high performance computing abilities which can now make simulation-based practices more immersive and accurate, and therefore more powerful.

The second is.