December 7

Sustainable Wet Wipe Production


Albaad utilizes digitalization to develop sustainable wet wipe manufacturing and marketing.

Albaad’s Eco-Revolution in Wet Wipe Manufacturing

Albaad, a globally recognized manufacturer and marketer of wet wipes and nonwovens, has taken an ambitious stand against the detrimental impact of traditional wet wipes on the environment. With a remarkable 35 years of industry experience, Albaad has set its sights on producing high-quality, sustainable solutions that prioritize both people’s well-being and the planet.

Wet wipes have long been a convenience in our daily lives, offering versatility for cleansing, hygiene, and more. However, the convenience of these wipes has come at a considerable cost to the environment. Currently some wet wipes are manufactured using plastic fibers, and the production processes often consume excessive energy and water, raising significant environmental concerns. In a world where environmental sustainability is a top priority, companies like Albaad are leading the change to revolutionize the wet wipe industry.

At the heart of Albaad’s initiative is the development of plastic-free nonwoven, made of plant-based fibers that are both sustainable and biodegradable. By adhering to non-plastic regulations and offering options for recyclable packaging and eco-friendly liquid chemicals, Albaad is addressing the entire life cycle of their products. This approach is guided by their core philosophy of “Derived from nature, returned to nature.”

Introducing Hydrofine: Albaad’s Answer to Sustainable Wet Wipes

In a groundbreaking move, Albaad introduced Hydrofine nonwoven, a flushable and plastic-free product that meets the strictest flushability standards. Albaad is channeling an investment of over €50 million to expand the Hydrofine nonwoven fabric range into various wet wipe categories, including baby wipes, household cleaning wipes, and cosmetic wipes. This strategic investment actively reduces the environmental footprint of their products.

Albaad understands that climate action is essential for a company’s long-term success, particularly in an era where the demand for eco-friendly and socially responsible products is on the rise.

Albaad’s dedication to sustainability goes beyond mere words; it’s a dynamic, integrated practice that permeates their products. They are determined to reduce harmful chemicals, prioritize recyclable and recycled packaging, incorporate plant-based materials, and foster innovation. With an environmentally conscious supply chain, Albaad ensures that their entire ecosystem aligns with their commitment to environmental values.

Continually reviewing and refining their sustainability strategy, the company adapts to regulatory changes, market conditions, and emerging opportunities. The transformation in wet wipe production, driven by companies like Albaad, signifies not just a material shift but an industry-wide pivot towards environmental responsibility. Collaborating with governments, industry peers, and environmental organizations, Albaad is fully committed to driving large-scale environmental change.


Albaad’s commitment to environmental responsibility is exemplified by ambitious Science-Based Targets that provide a clear and grounded pathway for reducing emissions to a level that is necessary to prevent the impacts of climate change. 

Albaad’s Sustainable Journey: From Science-Based Targets to Platinum ESG Ratings

They received their fourth consecutive ‘Platinum’ Maala ESG rating, reflecting their strong commitment to corporate responsibility and sustainability, including a shift towards digitalization to better control environmental impact. In this way, Albaad is setting new standards for eco-efficient and environmentally friendly practices in the world of wet wipes, underlining their dedication to long-term sustainability.

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