Pure Storage is designing and delivering a sustainable data storage platform that enables organizations to dramatically reduce their energy and carbon footprint by up to 85% compared to competing storage solutions. Learn more at www.purestorage.com.
Sustainability has been a part of Pure Storage’s DNA from its inception as a disruptor in the data storage industry. As global concerns about sustainability and energy efficiency intensify, Pure remains at the forefront, investing in a platform that enables organizations to dramatically reduce their energy and carbon footprints. In fact, Pure helps customers achieve up to 85% reduction in energy use and carbon emissions compared to competing storage solutions.
To contextualize Pure Storage’s impact, consider that over 80% of data in data centers remains trapped on magnetic hard disks. Replacing that 80% of hard disk storage with Pure has the ability to reduce total data center power utilization by roughly 20%. Additionally, the potential global energy savings opportunity that Pure is pursuing could be as much as 370.5 TWh by 2030 – enough energy to power 31 million homes in the US for an entire year!
The foundation for these valuable outcomes is rooted in Pure Storage’s platform innovation, supported by key technologies and services that truly differentiate it from legacy enterprise storage solutions.
First, Pure Storage’s proprietary DirectFlash modules, built to replace commodity solid state drives (SSDs), mark a significant milestone in data storage efficiency. DirectFlash technology serves as the basis for Pure’s growing platform portfolio. As a result, Pure’s flash-optimized systems use between 2-5x less power than competitive SSD-based systems and between 5-10x less power than the hard disk systems they replace. Additionally, the company’s Purity operating environment delivers meaningful always-on data reduction, yielding 2-3x better data reduction than competing all-flash systems without compromising performance.
Pure Storage’s technical excellence is complemented by its Evergreen architecture, designed to eliminate planned product obsolescence. With non-disruptive software and hardware upgrades, Pure minimizes unnecessary product replacements and associated e-waste with a 10+ year technology lifespan (something unheard of in the legacy data storage industry). This architecture extends to its flexible Evergreen business models. Notably, the Evergreen//One Storage-as-a-Service (STaaS) model empowers organizations to optimize storage utilization and mitigate over-provisioning, all while reducing overall energy waste. Coupled with an industry-first Energy Efficiency Guarantee and a first-of-its-kind Paid Power and Rack Space commitment, Pure’s Evergreen models deliver sustainable outcomes that far-exceed customer expectations.
To round out its technical and business model innovations, Pure Storage’s Pure1 AI-powered storage management platform provides organizations with visibility into their storage environments, enabling them to monitor and maximize energy efficiency. Pure1 includes a Sustainability Assessment feature, providing real-time analysis of energy use for a customer’s entire storage fleet. Additionally, customers can quickly and easily make sustainability decisions based on near real-time telemetry data and monitor their overall progress toward ESG goals.
Sustainability in the enterprise is no longer just a nice to have. It’s a necessity to ensure a greener planet. Pure’s impact on environmental sustainability is a testament to its innovative approach to technology and its commitment to responsible business practices. Through an energy-efficient platform, waste reduction initiatives, and sustainable operations, Pure sets a new status quo for how technology companies can contribute to a more sustainable future.
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