Like every innovation before it, AI bears the imprint of its creator. And like those innovations, the dichotomy between good and ill intentions — the desire to create or destroy — makes itself known. As humans, we have an innate responsibility to decide what kind of future we want to create, especially one that harnesses advanced technology like AI.

For AI to truly be meaningful and impactful, we have to explore how it has the ability to amplify intelligence and strengthen our ability as humans. We have long been defined by seminal moments in our history, and AI’s incredible potential is no different. 

With the rise of the circular economy, recycling and sustainability has become key concerns of international brands and retailers who are keen to respond to consumer needs. Consumers' awareness of environmental protection and their emphasis on sustainable development are the driving force for