Raven CEO JJ de La Torre talks with CBS about transforming a Chilean startup into a global leader in innovation, emphasizing the power of disruption and adaptive change.
In a recent CBS interview with JJ de La Torre, CEO and founder of Raven, and Rob Hamblin, Chief Design Officer, the duo delved into what makes Raven a consulting firm and a global business landscape disruptor. The interview, hosted by Andrew Wilson, highlighted Raven’s journey from a budding idea in Chile to its current status as a globally recognized force in business disruption and acceleration.
JJ de la Torre shared his extensive international experience, spanning 20 years across various cultures and countries, which fundamentally shaped his vision for Raven. This exposure to diverse business environments fueled his passion for adaptive change and disruption, a necessity he observed was often missing in traditional business models.
“Living abroad allowed me to add different cultures to who I am today, which enhances our flexibility and capability to advise our clients effectively,” JJ explained.
JJ de la Torre
Raven’s approach is fundamentally about challenging the status quo and leveraging disruption to craft emerging value propositions!. Approximately 80% of its clients require persuasion to embrace change, a testament to the firm’s proactive stance on disruption. “We encourage our clients to become disruptors themselves, rather than being disrupted,” JJ stated, emphasizing the importance of seizing opportunities to innovate proactively.
Rob Hamblin, the creative force behind Raven’s design strategy, detailed his role in ensuring that Raven’s solutions not only address but anticipate its clients’ needs. He oversees the development of interfaces that enhance customer and client interactions through rapid innovation frameworks.
Rob’s work includes transforming traditional business models, such as helping a traditional bank in Mexico to become a business disruptor by designing and launching Mexico’s first Neobank.
The success of these innovations is not just about ideation but execution. Raven’s methodology bridges the often costly gap between creative thinking and practical application, including business sales. This integrative approach ensures that innovative ideas are not only conceived but also efficiently executed and brought to market.
The interview concluded with a forward-looking perspective from JJ on Raven’s future. With requests pouring in from diverse global regions like Northern Europe and the Middle East, Raven aims to continue its expansion and drive more value for its clients. “The more successful you are, the more you need Raven,” JJ remarked, indicating that continual growth and disruption are essential even for the most lucrative companies.
Raven’s journey from a Chilean startup to a global disruptor underlines a crucial narrative in today’s business world: true innovation requires breaking barriers and rethinking traditional frameworks. For potential investors and business leaders watching this space, Raven’s story is not just inspiring but a call to action—a reminder that in the dynamic world of business, the disruptors are often the ones who lead the way.
