Everyday products that perform better while saving energy, water and waste
The power of ‘and’
From shampoo to dishwasher detergent, people use a variety of products every day to care for their families and their homes. P&G, the parent company of brands, such as Tide, Cascade and Head & Shoulders, serves 5 billion people around the world. To help fulfill its purpose of improving lives now and for generations to come, the company believes that the recipe for success is in the power of “and” – innovation that solves its consumers’ everyday problems through irresistible superiority that drives market growth and is more sustainable.
A holistic approach for impact
P&G is approaching sustainability as a business opportunity. It is built in, not a separate activity bolted on. The company is reducing its own impact, enabling people to reduce their footprint when they use its products and helping scale industry-wide solutions.
The responsibility to act begins in its own house. P&G’s ambition is to reach net zero greenhouse gas emissions across its supply chain and operations – from raw material to retailer – by 2040. This scope spans how P&G makes, packages and distributes its products. A recent example is Head & Shoulder’s BARE, an anti-dandruff shampoo packaged in a lightweight, easy-to-squeeze bottle that can be rolled up for the last drop and tossed in the recycling bin, made with 45% less plastic than the traditional bottle. The journey to net zero began over a decade ago – since 2010, P&G has reduced more than half of its total operational emissions.
P&G creates value by making sustainability an important consideration of how it designs products. Consider how Tide enables brilliant cleaning performance in cold water, which helps to improve the life of clothing. And simply switching to cold water instead of hot can reduce the average energy per laundry load by up to 90%. In North America, Tide helped increase the number of loads done in cold from 49% in 2020 to 57% at the end of 2023, helping avoid nearly 4 million tons of CO2.
The company also encourages people to use their dishwashers more because the sink uses 24 gallons of water for a full load of dishes, while an ENERGY STAR® certified dishwasher uses 4 gallons for a whole cycle. When using a high-quality detergent like Cascade Platinum Plus, people can save even more water – up to 20 gallons per load by skipping the pre-rinse.
P&G also works across sectors and industries to help drive systemic change. An example of this industry-wide impact is how the company is bringing its innovation and expertise with water-efficient products to the 50 Liter Home Coalition. Together, this group of companies and public sector organizations are working to help create a resilient, low-carbon water future where 50 liters of daily water use per person feels like 500.
P&G knows there’s a responsibility to make the world better, through the products it creates and the positive impact its brands and company can have in communities worldwide.
