Representing the largest market in the global BAT Group, Reynolds American Inc. is transforming itself and the entire industry by developing new category products supported by science that may reduce the harm associated with smoking traditional cigarettes.
The global BAT Group is pursuing A Better TomorrowTM by Building a Smokeless World – and in doing so, transforming their business and an entire industry. This purpose and vision fuel the Group’s mission to transition adult cigarette smokers to potentially reduced risk alternatives. With over one billion adult smokers globally and almost 30 million in the U.S., BAT and its U.S. subsidiary, Reynolds American, believe the time is now, and the opportunity is here to adopt pragmatic solutions to reduce the harm caused by smoking.
Operating in the largest market within the global BAT Group, the Reynolds American organization has been in operation for almost 150 years in the U.S., based in North Carolina. Its ultimate parent company, BAT, is headquartered in London.
Reynolds American and BAT believe Tobacco Harm Reduction (THR) could be one of the most significant advancements for the future of public health. As a leader in the tobacco industry, the global BAT Group sees an opportunity to offer evidence-based, science-supported policy solutions that may reduce the harm associated with smoking cigarettes.
Globally, BAT’s goal is to migrate 50 million adult smokers to non-combustible products by 2030. The aim is to become a predominantly smokeless business – with 50% of revenue in non-combustible products by 2035. To progress towards this goal, the BAT Group encourages adult smokers who may not want to quit tobacco products altogether to understand their options concerning smoke-free alternatives to combustible cigarettes.
To achieve their goals, Reynolds American and the global BAT Group have respectively built a unique workforce across disciplines. Globally, as part of its 46,000+ workforce across entities, the BAT Group employs nearly 1,600 research and development specialists who provide the robust scientific evidence necessary to evaluate the quality, product integrity and reduced risk potential of its products. This innovative science focus is crucial for building adult consumer and regulatory trust and supporting the BAT Group’s A Better Tomorrow mission.
The global BAT Group recognizes that its employees play an integral role in its success. Reynolds American and BAT have created dynamic work environments and inclusive cultures, which have earned both organizations many external accolades.
Driven by cross-category adult consumer insights, Reynolds American and BAT companies are delivering an enhanced innovation pipeline by further investing in people, science and capabilities, bolstering a transformation-focused culture.
The global BAT Group’s pillars of transformation are focused on responsible growth, a sustainable future, and a dynamic business. Sustainability is at the heart of the Reynolds American organization’s transformation and is directly linked to its goals around THR.
Within an industry that relies on natural resources for its products, Reynolds American believes that acting as responsible environmental stewards, committing to long-term investments to use fewer resources, creating less waste, and enabling recycling and circularity across products is not only the right thing to do, but also makes sound business sense.
Being responsible environmental stewards and operating with integrity are central tenets of the global BAT Group’s sustainability strategy.
Reynolds American and the global BAT Group are optimistic that their investments focused on sustainable business transformation will drive positive momentum and progress the mission of Building a Smokeless World.
Reynolds American Inc. is a member of the global BAT Group and the U.S. parent company of, among others, R. J. Reynolds Tobacco Company, Santa Fe Natural Tobacco Company, Inc., American Snuff Company, LLC, R. J. Reynolds Vapor Company, and Modoral Brands Inc.
