The Blockchain Powering Tomorrow’s Sustainable Future
Learn how VeChain’s VeBetter ecosystem uses verified data and digital rewards to scale sustainable customer behavior, cut emissions, and drive real-world impact.
VeChain: where Blockchain technology meets everyday life
VeChain was founded in 2015 with a clear belief: blockchain technology should solve real-world problems. The company first demonstrated its approach with global brands in product traceability and supply chain management. By capturing evidence at every step of a product’s journey, VeChain helped businesses and customers prove that items were authentic, handled correctly, and aligned with their standards.
Once that data is hashed and secured on VeChain’s blockchain, it becomes a verifiable digital record. Those records are tamper-proof and can be used for a variety of purposes, from carbon reporting, customer engagement experiences, and green finance initiatives. Anywhere where data sharing is necessary, information gaps exist.
Blockchain for everyday actions
A decade later, VeChain has evolved into a purpose-led blockchain focused on rewarding sustainable actions at scale. That vision comes to life through VeBetter, an ecosystem of more than 50 consumer applications built on VeChain.
Every VeBetter app captures and rewards a small but meaningful action. Mugshot encourages coffee lovers to bring reusable mugs. Green Cart recognizes eco-friendly dietary choices in the shopping basket. Cleanify helps communities organize local cleanups and earn rewards for every recorded action. BYB sees users rewarded for improving personal health.
All these experiences can be found in one place with VeChain’s wallet and ‘Super App’, VeWorld, where users can easily see, hold, and use the value they create. Built around simple user journeys that require no prior crypto experience, VeChain is proving how blockchain can turn everyday behavior into trusted proof of impact, creating shared value for individuals, brands, and the planet.
Real-world Impact you can count on
In just over a year, more than 5.5 million people have joined the VeBetter community. Together, they have helped reduce plastic waste by 300,000 kilograms, save 18 million liters of water, cut 5,000 tons of carbon, and preserve 600,000 kilograms of timber, with over three million dollars in value already distributed back to users through tokenized rewards. All these impacts are tokenized and recorded on the VeChainThor blockchain for apps and enterprises to engage with.
AI agents and the future of engagement
VeBetter today incentivizes human actions directly, but the horizon is AI. VeChain is preparing for a world where AI agents help people coordinate across many apps, bring their verified actions into one place, and maximize both sustainability impact and rewards. Over time, these agents could even launch their own services on VeChain, creating new ways for brands and individuals to work together.
VeChain represents a new model for customer engagement, where doing good for yourself, your community, or the planet is recorded, rewarded, and made visible. To explore VeChain and start earning rewards from your sustainable actions, visit vechain.org.
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