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Innovative Decision-making that Drives Development 

Economy 4.0
- May 8, 2025
Acumen Stories

Anaplan is optimizing decision-making processes with its scenario planning and analysis platform and encouraging strong data culture 

Understanding decision-making’s importance

Every day, people make tens of thousands of decisions — some small, some life-changing — that shape our lives in profound ways. This is especially true in business. Business outcomes are the direct result of the decisions made by executives. Executives constantly balance short-term gains against long-term strategy — and face up to thirty-five thousand decisions daily1. Business success depends on these choices. But how can leaders make the right calls — especially during a time as pivotal as the Fourth Industrial Revolution? 

As businesses navigate the ever-evolving landscape of Economy 4.0, the ability to make real-time, data-driven decisions has become a critical competitive advantage. Anaplan’s AI-infused scenario planning and analysis platform is uniquely positioned to help organizations harness the power of digital transformation by breaking down silos, enhancing forecasting accuracy, and enabling radical standardization across functions.

Harnessing data’s role in decision-making 

Data is the key and a critical enabler to your initiatives. As Anaplan CEO Charles E. Gottdiener says, “Many factors influence decision making… the biggest factor by far, is data.” Good decisions require good data — and demand for good, clean data is soaring.

Yet many organizations still face a fundamental challenge: fragmented data across business units, departments, and global teams. Traditional planning methods often rely on static spreadsheets and disconnected systems, creating delays and inconsistent insights.

 Anaplan addresses this fragmentation with a unified, cloud-native platform that brings together financial planning, sales forecasting, supply chain optimization, and workforce planning in one seamless system. By enabling real-time collaboration across departments, businesses gain a holistic view of operations — empowering leaders to act with speed and confidence. 

Anaplan’s innovative platform transforms data management from a liability into a decision-making asset. Its cloud-native platform for scenario planning and analysis fosters enterprise-wide connectedness, integrating data, processes and perspectives. The platform delivers a single source of truth, continuously updated with real-time information. This data powers scenario planning and analysis — including “what if” models that help businesses, and their leaders make better decisions. 

By harnessing cutting-edge tools of the Fourth Industrial Revolution — like AI — this model helps businesses avoid costly mistakes and boost efficiency. Anaplan’s AI-driven predictive analytics and machine learning capabilities move businesses beyond static, backward-looking forecasts. Instead, they enable dynamic, forward-thinking planning that anticipates market shifts, customer behaviors, and potential disruptions — before they happen.

Decision-making at JLR

Anaplan is not alone in recognising the power of quality data in decision-making. Christine Kemp, JLR’s Chief Data and AI Officer says, “Good data is foundational to decision-making. You can’t make good decisions if you don’t have good data”. 

As a result, JLR has heavily invested in cleaning their data to make it fit for strategic use. Through their partnership with Anaplan, JLR is using high-quality data to overcome obstacles and continually optimise its Reimagine strategy. 

The possibilities unlocked with Anaplan are incredible — from guiding electrification and digitalization strategies to delivering finely-tuned forecasting and scenario planning that help the company prepare for the future. This ability to rapidly test different scenarios and model the impact of strategic decisions in real time is part of what Anaplan calls “radical standardization”— a scalable, agile approach to planning that supports consistency across teams while maintaining local flexibility.

How many more businesses could use decision-making platforms like Anaplan to reach new heights? As this technology evolves, the Fourth Industrial Revolution shows no signs of slowing down. 

Find out more about Economy 4.0 Campaign

TAGS: #Acumen#AI#anaplan#data strategy#decision-making#Economy 4.0#Financial forecasting#innovation#scenario planning#Sustainability#sustainable
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