Bertolli, the world’s leading olive oil brand, is revolutionizing sustainable food production while maintaining high-quality, setting new industry standards for environmental stewardship.
With a rich 160-year heritage, Bertolli, the number one olive oil brand, blends the wisdom of the past with the innovation of the future, embracing the evolving needs of today’s consumers. CBS’s latest docuseries, Economy 4.0, takes viewers behind the scenes to explore how this brand continues to reinvent the making of olive oil, staying true to its roots while pioneering a new era of sustainability and quality. Through interviews with key executives, including Thierry Moyroud, CEO of Deoleo North America, viewers gain insights into Bertolli’s role in shaping the future of olive oil.
From the perspective of Anna Cane, Quality Coordinator and Director for Italy, we learn how olive oil lies at the heart of the Mediterranean diet celebrated for its scientifically backed health benefits. Rich in monounsaturated “good fats,” it supports heart health, balances cholesterol, and may aid cognitive function. Bertolli has continuously adapted to meet the evolving tastes and preferences of American households.
By offering a diverse range of olive oils—including Extra Light Olive Oil and the Hot Cooking variety for high-heat cooking—Bertolli caters to a broad spectrum of culinary needs. Staying true to its dedication to quality, Bertolli’s experts test 20,000 samples annually, selecting only the finest oils. By masterfully blending sweet, bitter, and fruity notes, Bertolli crafts its iconic taste that has been a beloved staple in American homes for decades.
Beyond quality and taste, innovation is also at the heart of Bertolli’s approach. As part of its commitment to transparency and consumer education, Bertolli has introduced a cutting-edge feature on its bottles: a QR code that allows consumers to trace the full journey of their olive oil—from grove to table. By scanning the code, they can explore the process that ensures every bottle meets the highest standards of quality and flavor.
Sustainability is core for business, pioneering initiatives that drive positive change in the olive oil industry. The brand introduced the first-ever Sustainability Protocol—a groundbreaking framework spanning groves to mills. Today, it certifies 88 mills, over 40,000 farmers, and nearly 680,000 acres of olive groves. More than just a certification, this initiative fosters sustainable practices in partnership with farmers, strengthening communities while preserving the exceptional quality for which Bertolli is known, as Maria Martha Luchetti, Chief Marketing, Innovation, and Sustainability Officer, explains from the olive groves.
This commitment extends to every stage of production. Bertolli’s facilities operate as zero-waste plants, utilizing energy-efficient and low-carbon technologies, including photovoltaic panels. In a pioneering move, Bertolli became the first global brand to introduce olive oil packaged in 100% recycled plastic (rPET) bottles in the United States.
Looking ahead, Bertolli continues to set ambitious goals guided by a clear purpose: Caring for what cares for you. From harvesting to bottling, Bertolli remains committed to quality over quantity. Its efforts offer a blueprint for reimagining traditional food products for a sustainable future—proving that even time-honored traditions can adapt to today’s environmental challenges while keeping consumer needs at the forefront.
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