‘Powering experiences that are personalised, interactive and bespoke to what each fan wants’
Sports are the last great format of live entertainment. In a world of on-demand content, accessible anywhere, to anyone at any time, nothing beats the excitement and drama of live sports. To bring fans even closer to the live action, Genius Sports uses technology and big data to deliver every fan the exact experience they want. This means “you take the components of sports, via gaming, via fantasy and other information that you want to see about the game, and you integrate it into one experience that is tailored to the individual fan,” as set out by Mike D’Auria, Chief Commercial Officer of Second Spectrum.
Sports broadcasts are becoming increasingly personalised with each individual viewer becoming the director of their own experience. From powering the Premier League Data Zone to augmenting every game of the recent NFL season on Prime Video, NFL+, CBS, TSN and BetVision, Genius Sports is delivering a new wave of immersive fan experiences.
‘The critical architecture to every sports league and federation across the world’
Sports are increasingly driven by data and technology. From the ways coaches analyse performance and prepare for their upcoming opponents to the on-field decisions made by officials and the ways and brands aim to connect with highly engaged sports fans at exactly the right moment, Genius Sports’ technology is powering millions of insights across the world of sports, every single day.
“Simply put, leagues, federations, sportsbooks, anyone who touches sports, really can’t function without using Genius Sports technology” summarised Mark Locke, CEO of Genius Sports. Ultimately, everyone across the sports ecosystem is looking to provide an enhanced experience for the fan, using a growing armoury of tools including gamification, themed and animated broadcasts, AI-powered tracking and much more to create meaningful connections. All powered by Genius Sports.
‘Speaking the language of sports through the power of AI’
Powering the ever-changing world of sports requires several key components. At the top of this list are a genuine knowledge of fans and what they want, as well as technology that can understand sports in real-time. We’re now at a tipping point where machines’ ability to interpret and analyse sports has far outstripped humans, creating incredible new content and monetisation opportunities.
“What Genius Sports is really good at, is capturing data live in the venue and packaging it up in ways that are easy to consume,” said Matt Fleckenstein, Chief Product Officer of Genius Sports. This ability to translate live data into meaningful insights for leagues, teams, brands, sportsbooks or broadcasters, is made possible by the power of AI. This is the future with more data leading to AI transforming both the on-field decisions and product as well as the experiences we all consume as part of the live sports experience.
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