Driving Change with Sustainable Packaging Solutions
Explore how Wipak is transforming the industry with sustainable packaging solutions and digital innovation through Horizon 2030.
Global trade is at a turning point. Sustainability and digitalisation are no longer optional, they are essential. As part of the Global Sustainable Trade Initiative (GSTI), Wipak joins leading organisations in showcasing how innovation and responsibility can transform industries.
For more than six decades, Wipak has been a trusted leader in flexible packaging for food and healthcare. Today, their purpose, to protect what matters most, extends beyond products to environmental responsibility. Since 2019, they have reduced their operational CO₂ footprint by 70%, thanks to tangible actions across our sites and supply chain. These achievements reflect their dedication to climate-conscious innovation and circular economy principles.
Sustainable Packaging Solutions: Horizon 2030 Vision
Their 2030 strategy focuses on three pillars: carbon neutrality, digital transformation, and circular economy leadership. They are aiming for a 50% reduction in product-related CO₂ emissions by 2030, alignment with Science-Based Targets (SBTi), and achieving EcoVadis Platinum status. Today, Wipak ranks in the top 5% of EcoVadis sustainability ratings, underscoring their commitment to excellence.
DigitalChoice and GreenChoice by Wipak®: Innovation Driving Sustainability
Their approach is simple yet powerful: design for recycling. GreenChoice by Wipak® offers recycle-ready, mono-material solutions that meet evolving regulations such as the EU Packaging and Packaging Waste Regulation (PPWR). These solutions already cover 90% of typical applications, enabling businesses to reduce waste without compromising performance and supporting the circular economy.
Innovation goes beyond materials. DigitalChoice by Wipak turns packaging into a connected asset through digital watermarking. This technology enables traceability, compliance, and consumer engagement, while supporting fraud prevention and recycling guidance. It is packaging made smarter and more interactive, key to advancing the circular economy.
Wiicare: Designed to Care
Established in 2021 through the alliance of Wipak and Winpak, Wiicare is our global healthcare packaging brand dedicated to premium sterile barrier systems and high-performance solutions for medical, pharmaceutical, and healthcare sectors. Guided by its mission to provide safe, reliable, and sustainable packaging worldwide, Wiicare embodies innovation and care in every product. Its tagline, ‘Wiicare. Designed to care.’ reflects a commitment to patient safety and environmental responsibility, ensuring healthcare packaging meets the highest standards while supporting sustainability goals.
Investing in Sustainable Packaging Solutions for the Future
Their investments of nearly €200 million in new assets and technology underlines their commitment to innovation and operational excellence. With 11 sites across Europe and Asia and 1,800 dedicated employees, they are ready to lead the industry towards a circular economy and a sustainable future.
“Leading an organisation that is a Finnish institution in packaging is a matter of pride,” says Karri Koskela, CEO of Wipak. “Our new strategy is clear: sustainability and digitalisation are not optional, they are essential. Together with our partners and customers, we are shaping the future while never forgetting our core purpose: to protect what matters most.”
Learn more about their initiatives at wipak.com and explore Horizon 2030.
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